Q4 2023 Snapshot: Top Drawing & Coloring iOS Apps in Australia

In the fourth quarter of 2023, the Drawing & Coloring category on iOS in Australia saw varied performances across the top applications. Sensor Tower provides a detailed look at how these creative platforms fared in terms of downloads, revenue, and active users.

Color by Number：Coloring Games experienced a notable increase in downloads, jumping from 3K in late September to over 7K by the end of December. Weekly active users followed a similar upward trajectory, starting at around 22K and peaking at 24K in the same period.

Disney Coloring World saw a more modest increase in downloads, from 1K to 1.4K, with weekly active users rising from approximately 2.4K to 2.5K by the quarter's end. Revenue displayed some fluctuations but ended the quarter slightly lower than it started.

For Adult Coloring Book - Pigment, revenue showed an overall increasing trend, peaking at 2.6K in late November before sliding to just over 2K towards the end of December. The app's downloads and weekly active users saw a significant spike in early November, with active users reaching nearly 4K, but both metrics tapered off by the quarter's close.

Crayola Create and Play exhibited varied revenue throughout the quarter, with a noticeable dip in mid-October followed by a recovery and a peak at 2.4K in mid-December. Download numbers remained relatively stable, with a slight increase to 1K by December's end. Weekly active users saw a decline in early October but recovered to around 1.4K by the quarter's conclusion.

Lastly, Kids Drawing Games for Girls 5 showed a consistent increase in revenue, from 1.9K to 2.2K, and in downloads, which rose from 769 to 1.3K. Weekly active users also saw growth, starting at 1.8K and reaching over 2.3K by the end of December.

For more insights and detailed app performance metrics, Sensor Tower's platform offers an extensive analysis of the trends shaping the Drawing & Coloring app landscape.